• GoodHabitz | June 2021

    GoodHabitz set for next phase in international expansion with new majority shareholder Prosus

    Prosus N.V. (“Prosus”), a global consumer internet group and one of the largest technology investors in the world has acquired a majority stake in GoodHabitz B.V. (“GoodHabitz”), a provider of online training for businesses. Parcom will remain minority shareholder.

    GoodHabitz was founded in 2011 and provides enterprise clients with a broad range of cost-effective soft-skills learning content relevant to their entire employee base – currently delivering 150 courses available across seven languages. Since its founding, GoodHabitz has developed a strong enterprise client base in all market segments. Under Parcom ownership, GoodHabitz has expanded from its original market in the Netherlands into nine further European markets and is one of the few profitable, scale players in enterprise EdTech in Europe.

    GoodHabitz will continue to be led by Founder and CEO, Maarten Franken. Mr. Franken is a seasoned executive with deep experience in the EdTech market, having previously founded and led an education-focused company. He has a successful track record at GoodHabitz and will continue the company’s drive into new markets.

    “Parcom fully supported our growth ambitions, as demonstrated by the rapid international expansion we have realized since 2016,” said Maarten Franken, CEO at GoodHabitz. “The Parcom team acted as a valuable and entrepreneurial partner to our management team, challenging and supporting us where possible. We are thankful for this partnership and now look forward to becoming part of the EdTech powerhouse that Prosus is building.”

    Prosus was an early investor in EdTech and has committed more than $3bn in the sector since 2016. The company has built a strong portfolio in K-12, vocational and lifelong learning, while also developing a significant presence on the enterprise side with a focus on the future of workplace learning. Prosus reaches 90% of the Fortune 100 across its enterprise learning companies including GoodHabitz, Stack Overflow, Skillsoft, Udemy and Codecademy.

    About GoodHabitz
    Personal development and soft skills e-learning specialists, GoodHabitz is 100% committed to providing a learning journey that’s fun and easy to access for everyone. Since 2011, the company’s sole purpose has been to create the most enjoyable high quality online training and development platform that employers can find anywhere, with courses that are entertaining, inspiring and always available for a fixed, low price.

    More information: www.goodhabitz.com.