• Partner companies / Hunkemöller

    Core business
    omni-channel lingerie brand
    HQ
    Hilversum
    Investment
    2022 - 2025
    Parcom played an instrumental role in launching Hunkemöller’s New Brand positioning and the foundation for its transformation journey.

    Hunkemöller is one of Europe’s leading lingerie brands, with over 750 stores and online platforms in 20 countries, both within and outside Europe. Founded in Amsterdam in 1886, the company has grown into a pan-European omnichannel lingerie brand that aims to be there for women in every mood, moment, and life stage. At Hunkemöller, women’s desires and expectations are central – in the products, shopping experience, and innovations.