Just Brands is a wholesaler of men’s apparel, with a focus on the premium casual category. Through PME Legend, its largest lifestyle brand, the company has a strong focus on creating high-quality apparel based around the world of a cargo pilot with the foundation in denim jeans. The company serves clients in Western Europe (specifically in the Netherlands, Belgium, Germany, Switzerland, Austria and the Czech Republic) predominantly through B2B channels, as well as its own physical stores and online webshops. Thanks to its strong brands, high-quality products and a loyal customer base, Just Brands has grown over the years to become a market leader in the Netherlands.